Dr. Smoothie
Dr. Smoothie approached my agency with a goal of growing their market share. Part of Bevolution Group, this brand targets back-of-house foodservice buyers, chefs, and restaurant owners. To generate interest, we looked into sharing trends insights online, enhancing their tradeshow presence, and improving their sales pitch.
My contributions:
Industry & consumer trends research
Social media copywriting & design
Ongoing analytics evaluation & strategy adaptation
Content creation for presentations, emails, & other collateral
Social Media: Product Highlights
One of Dr. Smoothie’s strengths is their range of product lines. Foodservice buyers are looking for convenience, so being able to offer smoothies, refreshers, coffees, and nutritional supplements all at once sweetens the deal. Part of the social media strategy is to maintain awareness about all the different products in Dr. Smoothie’s portfolio, revisiting them at regular intervals to reach new followers.
Refreshers are the fastest growing beverage category in foodservice!
Deliver on-trend drinks for your customers with Dr. Smoothie's 100% All Natural Refresher beverage bases. These high-quality, all-natural bases blend together premium purees, fruit juices, green coffee extract, and a pinch of sugar & Stevia. Request samples today!
ADDins let customers customize drinks based on their health goals. With just a quick scoop and stir, you can offer probiotics, additional vitamins, or protein. Your health-conscious customers will love their custom creations and their functional health benefits.
Our four-step frappes are a hit with summer crowds All you have to do is:
💧 Start with Water or Milk
➕ Add Dr. Smoothie Cafe Essentials Beverage Mix
🧊 Add Ice
🌪️ Blend & Serve!
Who knew something so delicious could be so easy to make? Each Cafe Essentials Beverage Mix can be used to make frappes, iced or hot drinks, so you can keep your customers coming back all year long. 😎
Social Media: Partnership Promises
Dr. Smoothie’s approach to their client relationships goes beyond just delivering products. To convince prospects to become a partner, I highlighted the benefits, shared client testimonials, and hit on the unique partnership approach.
🍹 Still searching for your signature drink?
We can help you find it! Dr. Smoothie partners with businesses to create custom drinks and dishes your customers will crave. Become a Dr. Smoothie partner today to create your own winning recipe alongside our R&D team.
Contact us to get started!
Our customers love to see Dr. Smoothie improve their bottom line. With our 100% Organic Crushed Smoothies, you can increase your profit margins, drive more sales, and bring in more, new & repeat customers. Reach out to request more information or a sample today!
Dr. Smoothie is your dedicated beverage business partner.
We set you up for success with a convenient pour-and-store program, point of sales and digital marketing materials, and on-staff mixologists to help you create new recipes. Sign up for our insightful email newsletter to get started today!
Social Media: Product Highlights
One of Dr. Smoothie’s strengths is their range of product lines. Foodservice buyers are looking for convenience, so being able to offer smoothies, refreshers, coffees, and nutritional supplements all at once sweetens the deal. Part of the social media strategy is to maintain awareness about all the different products in Dr. Smoothie’s portfolio, revisiting them at regular intervals to reach new followers.
Refreshers are the fastest growing beverage category in foodservice!
Deliver on-trend drinks for your customers with Dr. Smoothie's 100% All Natural Refresher beverage bases. These high-quality, all-natural bases blend together premium purees, fruit juices, green coffee extract, and a pinch of sugar & Stevia. Request samples today!
ADDins let customers customize drinks based on their health goals. With just a quick scoop and stir, you can offer probiotics, additional vitamins, or protein. Your health-conscious customers will love their custom creations and their functional health benefits.
Our four-step frappes are a hit with summer crowds All you have to do is:
💧 Start with Water or Milk
➕ Add Dr. Smoothie Cafe Essentials Beverage Mix
🧊 Add Ice
🌪️ Blend & Serve!
Who knew something so delicious could be so easy to make? Each Cafe Essentials Beverage Mix can be used to make frappes, iced or hot drinks, so you can keep your customers coming back all year long. 😎
Sales Pitch Presentation
Instead of just selling products to foodservice businesses, Dr. Smoothie aims for mutually profitable, long-term relationships. This sales pitch presentation highlights the services they offer for their partners, the many products they offer, and how their products align with current consumer trends.
Event Emails
To hype up Dr. Smoothie’s trade show presence, we created two introductory emails informing attendees about their booth. These emails served two functions. First, to encourage people to visit the booth where they could engage with the brand and taste-test the products. Second, to drum up brand awareness with the entire event attendee list, priming them to notice and recognize Dr. Smoothie’s brand.
Crush It with Dr. Smoothie at CPSDA 2022! 💥
Visit the Dr. Smoothie booth for delicious samples, fun activities, and more!
📌 Reminder: Visit the Dr. Smoothie both at CPSDA 2022!
Discover how Dr. Smoothie can help your team Crush It May 16th - 18th!
Event Collateral
Trade shows and events provide a great opportunity for Dr. Smoothie to attract new B2B partners. This setting allows prospects to taste the products and hear from a sales rep all in one setting. With high demand for attendees’ attention, I designed attention-grabbing, branded event collateral from banners to game boxes to referee shirts.
