Storywell PMAI

Social Media Design & Copywriting

 

Client: Storywell created the PMAI assessment, a Myers-Briggs-style assessment that reveals the strength of different traits within your personality. The assessment communicates different personality traits by comparing them to archetypes, recurring characters that we see throughout human storytelling. These archetypes - such as the Warrior, the Seeker, and the Lover - are displayed in order based on how strongly your personality aligns with them at the time of the assessment. Apart from their online assessment, Storywell has a book for sale related to archetypes and the PMAI assessment.

Target Audience: Storywell has a broad target audience that includes professionals, young adults, parents, and more. Some social posts were aimed at just one of those audiences while others were broadly targeting middle- to upper-class adults.

Challenge: Part of the work with Storywell was introducing the premise of the assessment, usually through at least one social post a month. Wording was also tricky here - the messages needed to balance being concise with explaining the concepts well enough and the right combination of academic and friendly.

Check out Storywell PMAI's Instagram.

 

  • The PMAI assessment is for anyone looking to understand themselves and continue their personal growth. Professionals, parents, young adults, and more can use their Archetype Profile as a way of understanding what traits they're prioritizing in life.

  • Human beings tell stories as a way to understand the meaning of our lives. Over time, we can see archetypal patterns and characters - Warrior, Seeker, Creator - showing up again and again.

    These recurring archetypes are at work within each of us today. Learn more about the influences at play in your life - take the PMAI assessment today!

  • The PMAI archetype assessment isn't a test. A test ends when you turn it in, but our assessment is just the beginning of a personal process. After you complete the assessment, you can use the results to shape your understanding of yourself and focus on growth areas.

  • The Idealist is positive, trusting, and steadfast in their beliefs. We see this archetype in people who are optimistic and willing to receive help when needed. Take the PMAI assessment today and see if you have a strong Idealist influence in your archetypal profile!

  • The 12 PMAI archetypal characters are all present within you. They're pulled forward and pushed back continuously, changing their ranking within your Archetype Profile. Read our blog to learn more about these changes and how often you should retake the PMAI assessment!

  • Interested in knowing your Archetype Profile? Taking the PMAI assessment is simple! Just go through the questions and choose to view your results in the Core Report or the Expanded Report. Each option will give you insights into the archetypes that are influencing your life!

  • The Realist values continuing what works and planning for the most likely outcome. This archetypal character is unpretentious, practical, and even-handed. Find out if you have a strong Realist influence in your Archetype Profile when you take the PMAI assessment!

  • "Caregiver is at the bottom of my profile. Does that mean I'm cold and uncaring?"

    Not at all! The archetypes that are lower in your profile aren't missing from your personality. You might not be accessing them as easily or orienting yourself around those traits. ​Learn more on our blog!

  • The PMAI assessment doesn't identify you with just one archetype. It shows you how every archetype influences who you are. You'll see each one ranked from highest to lowest, giving you a deeper understanding of your personality.

  • Self-reflection is the foundation of all growth. The PMAI assessment provides the framework to understand yourself so you can continue to improve. When you discover the archetypes at play in your life, you'll be better equipped to achieve your dreams!

  • When you order 'What Stories Are You Living?', you'll receive a free PMAI assessment. Read about the archetypes that influence our lives and see how each one applies to you. As you learn this framework, you'll spot the unconscious stories at work in your life.

  • Connect with your personal archetypes to understand your personal brand. The PMAI archetype assessment helps you understand the storyline and influences of your own life. Learn how you fit into your team, embrace your strengths, and become the leader you're meant to be!