Mariano Rivera Foundation: Social Media
Bevolution Group, parent company of Dr. Smoothie, wanted to grow their market share in the beverage industry by appealing to back-of-house food service buyers.
Part of the strategy to reach restaurant owners, chefs, and decision makers was revitalizing their inactive social media. With a role that spanned strategy, copy, and design, I provided research-backed, valuable social content tailored to a B2B beverage industry audience.
2022
Refreshers are the fastest-growing segment of the Foodservice Beverage business. Made with fresh fruit, green coffee extract, and the perfect amount of natural sweetness, our All Natural Refreshers are best in class. Crush your Beverage sales with on-trend Dr. Smoothie drinks that consumers truly crave!
We're all about helping you Crush It! Build your beverage business with on-trend beverages from Dr. Smoothie. Be the first to hear about special deals, new products, and industry trends when you sign up for the Dr. Smoothie newsletter! 🌟
Dr. Smoothie 100% Crushed Smoothie bases combine the best of quality and flavor! Mix with your pick: Water, ice, fresh fruit, vegetables, proteins, milk or yogurt. These bases are simple and versatile. Ask for your free samples today and start Crushing It!
We have a secret for you... if you're using fruit syrup mixed with sugar, your customers can tell! Upgrade to Dr. Smoothie 100% Crushed Smoothies, made with fruit purees, fruit juices, and natural flavors. Your customers will thank you. 😉
Our 100% Crushed Smoothie bases can be used for much more than smoothies! Get creative in the kitchen with dessert drizzles, refreshing lemonades, and flavorful cocktails.
Our 100% Crushed Smoothies and Refreshers are all natural, made with the world's highest quality purees, fruit juices, and natural flavors. Dr. Smoothie is your versatile solution for best in class beverages, cocktails and desserts. 🏆
We're counting down the days until #CPSDA2022. 🍹 Taste delicious and nutritious beverages made with our 100% Crushed purees. 🥊 Practice smashing your goals with fruit-filled activities. 💪 Learn how you can provide delicious pre- and post-workout nutrition to your team!
Refreshers are the fastest-growing beverage category in foodservice! Get in on the trend with Dr. Smoothie's all natural Refresher beverage bases. These high-quality bases blend together premium purees, fruit juices, green coffee extract, and a pinch of sugar & Stevia. Request your free samples today!
Our customers love to share Dr. Smoothie has improved their bottom line. With our 100% Organic Crushed Smoothies, you can increase your profit margins, drive more sales, and bring in more customers. Reach out to request more information or a sample today!
Our four-step frappes are a hit with summer crowds! All you have to do is: 💧 Start with Water or Milk ➕ Add Dr. Smoothie Cafe Essentials Beverage Mix 🧊 Add Ice 🌪️ Blend & Serve!
With Add-ins, you can make any beverage healthier—instantly! There's something from everyone: high-protein options, green blends, and probiotic-filled yogurt. With no preservatives, artificial flavors or sweeteners, you can be sure you're serving up the good stuff.
Predicting demand, ordering stock, and checking expiration dates - running a restaurant is a balancing act. Dr. Smoothie makes it easier to manage your inventory with shelf-stable, versatile beverage bases that last 1 to 2 years. Serve up that same great taste through the seasons with our all-natural, preservative-free bases for smoothies, refreshers, lattes, and more!
🍹Still searching for your signature drink? We can help you find it! Dr. Smoothie partners with businesses to create custom drinks and dishes your customers will crave. Become a Dr. Smoothie partner today to create your own winning recipe alongside our R&D team. Contact us to get started!
Celebrate summer by offering something new! Dr. Smoothie's all-natural Refreshers are the perfect base for satisfying summer drinks. Expand your menu with unique flavors customers can't wait to try! With adventurous flavor combinations and just the right boost of caffeine from green tea extract, serving Dr. Smoothie refreshers will keep your customers coming back all season long. ⛱️🌴
National coffee chains delight their customers with new flavors every season - and you can too! Entice coffee lovers with novel flavors from our Cafe Essentials line. Turn curious customers into regulars with our Toffee Latte, Mexican Spiced Cocoa, and Crème Brulé beverage bases.
Dr. Smoothie is your dedicated beverage business partner. We set you up for success with a convenient pour-and-store program, point of sales and digital marketing materials, and on-staff mixologists to help you create new recipes. Sign up for our insightful email newsletter to get started today!
Plant-based dairy is all the rage. In fact, younger generations are more likely to experiment with alternative dairy than any other substitution. 🥛 Are you leaning into the plant-based trend behind the counter? Mix up Dr. Smoothie's Cafe Essentials flavors with oat, almond, or soy milk for an amazing plant-based beverage. Whether environmentally conscious or lactose intolerant, your customers will appreciate the extra options.
It doesn't get better than that straight-from-nature taste. Every Dr. Smoothie product is 100% natural - no GMOs, no preservatives, and no artificial flavors. We combine everything nature has to offer - amazing ingredients, fundamental nutrients, and enticing flavors. With Dr. Smoothie beverage bases on your shelf, you have the flavors of nature to play with. Create tempting desserts, energizing fruit drinks, mouthwatering cocktails, and more!
Dragonfruit. Lychee. Boysenberry. When it comes to offering up exotics, even the names are enticing. For drinks with broad appeal, mix up exotic and domestic fruit flavors - like Strawberry and Acai - for a unique flavor profile everyone can enjoy.
Health-conscious consumers are taking a closer look at ingredients than ever before. They're focusing in on functional nutrition while lowering their sugar consumption and caloric intake. Try our 100% Crushed Smoothies for amazing flavor with no added sugar, experiment with ADDins for focused functional benefits, and offer Refreshers for a mid-day energy boost!
Dr. Smoothie doesn't just help you create drinks - we help you sell them. With point of sale marketing, social media, and promotions, we help our partners build a profitable beverage business. The Dr. Smoothie difference starts with unique, all-natural ingredients and ends with your bottom line.
Today's consumers are more health-conscious than ever. 💙 64% are concerned about immune health. 🌼 55% are looking to improve their mood. ⚡ 34% want to boost their energy. Dr. Smoothie's all-natural beverage bases are packed with beneficial ingredients. Try our 100% Crushed Smoothies, energizing Cafe Essentials, and mood-boosting Refreshers to win over new customers!
More Americans drink coffee than any other beverage—including tap water! If you aren't offering coffee-based beverages, you're missing an opportunity. Our Cafe Essentials line provides a convenient way to offer signature coffee beverages. Seasonally feature new flavors, serve up frappes in just a few steps, and offer lattes without additional equipment. Try it out today!
The majority of consumers are interested in lemonade flavors, particularly during Spring and Summer. 🍋 The familiarity and comfort of a refreshing lemonade makes this an easy choice for any audience. Try out Dr. Smoothie's 100% Crushed Lemonade or combine our Classic Lemonade with another fruit flavor!
All-natural. Always. 🍃 Dr. Smoothie has been serving up natural ingredients, fresh flavor, and quality beverage bases since 1997. As consumers increasingly turn their back on highly-processed products, our dedication to natural flavor continues to serve us.
🍃 Clean labels are still gaining popularity as customers keep searching them out in retail and restaurants. Dr. Smoothie is proud to offer 100% clean label smoothie bases, cafe beverages, and refreshers. Build your beverage business with Dr. Smoothie for the healthy flavor your customers crave!
Easy to serve. Hard to resist. Mix up one of our Cafe Essential specialty coffee flavors for a smooth and indulgent iced treat. Experiment with tantalizing options like our Salted Caramel Latte, Creme Brulee, and Matcha Mint Chip.
We strive to offer products that are equally delicious and wholesome. For over two decades, we've brought health, taste, and industry-leading support to businesses around the US. With our resources, shelf-stable products, and all-natural flavor, Dr. Smoothie is here to help you elevate your beverage business!